History is founded on innovation and design.
Innovation is a process leading to progress in engineering, technology, methodology and the mind. Carrera is synonymous with innovation: for more than half a century we created new standards in the industry, successfully utilizing new ideas in order to face up to the challenges of those who cannot settle for a compromise, as far as their sports performances are concerned.
Design is an idea. Design is everywhere. However a good design starts from the user’s demands. At Carrera we strongly believe that the task of a designer is to transform aesthetics into functional technology. Our designers create and realise innovative projects, suiting the needs of our best athletes, assuring the highest balance between aesthetics and functionality.
“To widen industry’s borders through innovation and design is part and parcel of Carrera’s DNA”